Quick Best Pracitces Guide to Help Determine What Size Banner is Most Appropriate for You

First things first: you’ll need to choose your material. One common material is opaque vinyl, which can be printed on at a high resolution (up to 720 DPI) and may be treated with a clear coat to resist scratches and UV rays. Another preferred material option for light pole banners is acrylic marine fabric (the same fabric used on boat coverings and awnings). Acrylic marine fabric also known as Sunbrella, comes in a variety of colors, and it’s resistant to water, mildew, and fading.

Next, you will want to examine the size of your mounting fixture and assess what size banner is most appropriate. Take a look at the chart below to get an idea of how letter size affects its viewing distance. Obviously, for better readability, you’ll want a bigger letter size, and therefore a bigger banner. However, you should resist the impulse to just use the biggest banner possible. The bigger the banner, the more secure it will have to be rigged/fastened to a light pole – sometimes requiring more robust mounting hardware. Environmental factors like wind, obstructing power lines, and local ordinances have the potential to steer your decision.

 

Letter Height (Inches)

 

Distance For Best Impact (Feet)
Maximum Readable Distance (Feet)
3”
30’
100’
4”
40’
150’
6”
60’
200’
8”
80’
350’
9”
90’
400’
10”
100’
450’
12”
120’
525’
15”
150’
630’
18”
180’
750’
24”
240’
1,000’
30”
300’
1,250’
36”
360’
1,500’
42”
420’
1,750’
48”
480’
2,000’
54”
540’
2,250’
60”
600’
2,500’